Authors: Morgan Zollinger, Ravikanth Pamidimukkala (Downloadable PDF) As William Sullivan walked to his car to begin the commute home after a long day at work, he considered the different options before him. As the CEO of the Texmark Real Estate Company (TexREC), Sullivan was concerned about the future of the company he had been leading for… Continue Reading Balancing Competing Corporate Objectives: The Case of Texmark Real Estate Company
Balancing Competing Corporate Objectives: The Case of Texmark Real Estate Company
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