Even Hospitality is Going Modular

Modular buildings are not a new phenomenon – interest in prefabrication dates as far back as 1935 when Sears Roebuck and Co. announced that it would build and ship fully assembled homes, a touch more sophisticated than its “Modern Homes” catalog version (Emmet, 1965). Prefabricated building manufacturing is stimulated by real estate cycles when labor… Continue Reading Even Hospitality is Going Modular

Frenemies: Is Vertical Integration the Answer to OTAs?

The relationship between hospitality companies and online travel agencies (OTAs) has widely fluctuated over the past two decades. The industry’s responses to the threat of OTAs have thus far had limited impact. This article explores a more drastic solution: vertical integration. When OTAs emerged in the late 90’s, many hospitality companies held a positive outlook… Continue Reading Frenemies: Is Vertical Integration the Answer to OTAs?

Marriott Buying Starwood Hotels and Resorts in Largest Hotel Merger

As the week began this morning, the business world and indeed the Cornell University School of Hotel Administration were hit with the surprise news that Marriott International Inc. has agreed to buy Starwood Hotels and Resorts Worldwide Inc. in a deal valued at $12.2 billion.  The deal creates the world’s largest hotel company and concludes… Continue Reading Marriott Buying Starwood Hotels and Resorts in Largest Hotel Merger