The relationship between hospitality companies and online travel agencies (OTAs) has widely fluctuated over the past two decades. The industry’s responses to the threat of OTAs have thus far had limited impact. This article explores a more drastic solution: vertical integration. When OTAs emerged in the late 90’s, many hospitality companies held a positive outlook… Continue Reading Frenemies: Is Vertical Integration the Answer to OTAs?
Frenemies: Is Vertical Integration the Answer to OTAs?
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